Self-Portrait, conceived by Han Chong, merges international influences with sustainability. Its chic designs empower wearers globally, epitomizing confidence and style.
Self-Portrait, founded by Malaysian-born Han Chong, is a fashion brand known for its international flair and sustainable designs. With stores worldwide and online presence, it offers stylish clothing and accessories for women and children, promoting confidence and environmental consciousness.
Some of the best brands in the world have an international flair. They embody different cultures and tastes to create a label that not only ticks all the boxes consumers want but does it all with a little something extra, something which makes the brand stand out above the rest.
What makes Self-Portrait stand out in the fashion world?
Self-Portrait, led by Han Chong, offers international flair and sustainable designs, catering to women and children worldwide, promoting confidence and environmental awareness.
Self-Portrait is One of Those Brands
Founded in 2013 by Malaysian-born Han Chong, the company’s first steps were taken in London. Chong’s vision was to create designs that all women and girls would enjoy, with a range of beautiful and sustainable materials on show. The company has gone from strength to strength in a seemingly short amount of time, showing just how many people have taken Chong’s vision and run with it.
We all know that fashion has the power to make you feel great about yourself. You could be having the worst day possible, but the right outfit can turn it all around and make you feel a million dollars. That’s exactly what Self-Portrait does for its customers.
Han Chong was born in Penang, Malaysia. It wasn’t until 2003 that he would travel to London to attend Central Saint Martins and study Womenswear Design. He successfully achieved his degree and inspired by the vibrant feel of London as a metropolis, he wanted to create designs that London women would be proud to wear. Of course, as his success grew, he turned his vision worldwide and that’s perhaps how Self-Portrait got its name.
When you or your little girl wear the pieces designed by Chong, you’re creating a confident, self-assured person that is comfortable in their own skin.
The first store opened its doors on Albemarle Street in London, and not only did Chong pack the store with perfect designs, but he wanted the store to look just as stylish too. As such, he employed the services of top architects to create his ideal aesthetic.
The store was such a success that it led to further stores opening their doors worldwide. The first came in Bangkok, mirroring the same aesthetic throughout, then Beijing, and four other stores in major Chinese cities. Of course, we’re living in an online world, so it didn’t take long for online outlets to pick up Self-Portrait’s looks, including Selfridges and Net-A-Porter, to name just two.
Through Self-Portrait’s fantastic range of clothing, and accessories, and an inspiring kids’ range, there is something for every need and desire. You can be sure that by purchasing from the brand, you’re doing your bit for the environment too. The brand ensures that all fibers and materials are sourced in a sustainable and conscious way.
So, if you’re looking for a new brand and you want something extra special with the potential to make your little princess feel like the goddess she is, Self-Portrait is definitely a great choice.
