To children and parents of all ages, Simonetta is known for two things. Elegance and luxury. According to the company, its mission is, and we quote:
“To create, fashionable collections with a distant and recognizable style, making them with the highest possible quality and in respect for the young and their world. Promoting them where there is an endorsement of these principles.”
50 years ago, Maria Blanca Mazzarini Stronati opened a tiny dressmaker’s shop in Marche, Italy. she named the shop after one of her two daughters “Simonetta”. Her vision was to produce quality and affordable clothes for kids just like her own.
That action sparked a wave of success that has led to what is today one of the most recognizable fashion brands on the planet. Looking at the company’s history, you can tell that its success is the result of outstanding quality and unique designs on offer.
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The company built its reputation by using the finest, most durable materials available. What makes Simonetta’s kid’s clothes stand out from the competition is they feature rich details that are created with care. Just by looking at any of their collections, you can tell that a lot of love, thought, and expert tailoring went into making the item.
Working with her three children, Maria oversaw the evolution of her small dress shop into an industrial powerhouse in the early 80s. strong sales and warm reception from parents and kids during this era saw Simonetta reach new heights in profits. This led to the company opening its doors to foreign markets in 1991.
In the years that followed, Simonetta continued to establish itself as a producer of unique and stylish kid’s clothes. Their designs perfectly balanced color, style, and elegance while keeping the prices attractive to their target demographic, a fete not many companies could handle.
Their expansion into the global market pushed the company to take bigger strides in distinguishing their products.
Today, Simonetta has additional lines for children of all ages including Simonetta mini for kids ranging from 1 to 5 years, Simonetta jeans for ages 5 through to 16, and Simonetta tiny for infants.
To shop this season’s collection, visit https://www.simonetta.it/
