Dive into a whimsical realm where zodiac symbols, legendary creatures, and eco-friendly denim come together in H&M’s captivating new children’s fashion line, Re-Enchantment. This enchanting collection, designed for girls aged 8-14, showcases a delightful blend of oversized denim, pastel-hued dresses, astrology-inspired tops, intricately crocheted coordinates, and accessories adorned with ethically-sourced pearl and rhinestone embellishments.
These exquisite adornments are crafted from fully recycled components, such as repurposed plastic display shelves and boxes. Ella Soccorsi, H&M’s innovative assortment designer, explained that utilizing these eco-conscious trims aids the fast-fashion giant in reaching its ambitious objective of incorporating a greater proportion of sustainably sourced materials by 2030.
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The sustainable denim selection features an effortlessly cool slouchy jacket, playful frayed shorts, and edgy distressed baggy jeans, each sprinkled with a touch of pearls. Dubbed “pearlcore” denim, these unique pieces are constructed using a blend of organic cotton and pre-consumer waste cotton. In addition, the collection includes a range of dresses, skirts, and blouses crafted from recycled polyester, as well as jewelry fashioned from recycled brass, polyester, and plastic resin.
Soccorsi shared her aspirations for the fantastical capsule collection, stating, “We hope these versatile pieces will spark conversations about circularity and inspire the next generation to dream.”
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This captivating collection is part of H&M’s groundbreaking Innovation Stories initiative, which has previously introduced stunning recycled silk dresses, eco-friendly footwear made from plant-based leather alternative Mirum, and cutting-edge jewelry crafted with Air Carbon. This biomaterial is ingeniously created by natural microorganisms that transform air and carbon from greenhouse gases into fashionable materials.
Re-Enchantment marks the second children’s collection within the Innovation Stories series. The debut collection, launched in October, highlighted Desserto, an innovative plant-based leather alternative derived from Nopal cacti, alongside Repreve’s recycled polyester, which is ingeniously fashioned from ocean-bound plastic waste.
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For more details visit H&M – www.hm.com
