PROUDLY is a pioneering baby care brand co-founded by Gabrielle Union and Dwyane Wade, dedicated to serving the unique skincare needs of Black and brown babies. With a focus on affordability and inclusivity, PROUDLY addresses the specific challenges these children face, such as a higher propensity for eczema, due to their melanin-rich skin. Understanding that Black skin can lose water more rapidly than lighter skin tones and is more susceptible to clinical dryness and conditions like eczema and diaper rash, PROUDLY has crafted a line of products with these sensitive needs in mind.
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The brand’s commitment to prioritizing children of color is evident in its unique product development approach. Leveraging the expertise of a Product Development Team composed of physicians and scientific experts, including board-certified Dermatologist Dr. Naana Boakye and Pediatrician Dr. Heather McGowan, PROUDLY ensures each product is formulated to meet the rigorous needs of melanated and sensitive skin. Peter Kpere-Daibo, with over 15 years of experience, leads as the chemist and product development expert, ensuring that every item is perfectly tailored for its intended audience.
PROUDLY’s products stand out not only for their targeted benefits but also for their formulation. By incorporating gentle, plant-based ingredients that offer a blend of humectants, emollients, and occlusives—such as oat bran extract, aloe leaf juice, jojoba oil, and shea butter—the brand guarantees lasting moisture and protection for baby-soft skin. This careful selection of ingredients underscores PROUDLY’s “No Sketchy Stuff!” promise, aiming for complete transparency and avoidance of harmful substances that could irritate or harm delicate baby skin or trigger conditions in children with darker skin.
In addressing specific concerns, such as “skincare for kids with eczema” and “skincare for children with darker skin,” PROUDLY has positioned itself as a leader in a market eager for solutions. Products are designed to be both effective and safe, excluding potential irritants like petroleum-based ingredients, sulfates, and harsh alcohols. This thoughtful formulation strategy not only supports the health of the skin but also aligns with the needs of parents looking for safe, effective, and conscious options for their children.
The brand’s holistic approach extends beyond product development to encompass sustainability and community support, resonating deeply with consumers. Parents appreciate the trustworthiness and effectiveness of PROUDLY products, alongside the brand’s broader mission of social responsibility and environmental stewardship.
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In summary, PROUDLY is redefining skincare for Black and brown babies by offering a range of products that cater specifically to their needs. With a foundation in science, a commitment to sustainability, and a clear focus on the health and wellbeing of melanated children, PROUDLY is not just a brand but a movement towards more inclusive and considerate baby care.
For more details, visit: https://www.proudly.com/
