Today, we want to introduce you to ASPESI, a remarkable Italian elegance for kids that embodies minimalism, sophistication, and timelessness. Founded in 1969 by Alberto Aspesi as a shirt manufacturer, the brand has since grown to become a true fashion icon in the world of ready-to-wear for both men and women.
A Legacy of Elegance: Alberto Aspesi’s Vision
During a time when Parisian haute couture houses dominated the fashion industry, the Italian prêt-à-porter industry began to shift its focus towards materials, wearable elegance, and new horizons to explore. ASPESI embraced this change and started producing garments that were not only beautiful but also functional and easy to wear. By the late 1970s, the brand expanded its product line, offering collections for both men and women and collaborating with renowned designers such as Franco Moschino, Walter Albini, and Marco Zanini. In November 2020, Lawrence Steele was appointed as the Creative Director, bringing fresh inspiration to the brand.
One of ASPESI’s remarkable contributions to fashion was the introduction of the iconic down jacket. Alberto Aspesi, a true pioneer, transformed this garment from a performance-based or weekend item into a staple outerwear piece. The idea for the down jacket emerged during a conversation between Alberto Aspesi and Franco Moschino, who later lent his name to the product. Alongside this groundbreaking piece, ASPESI is also celebrated for its well-cut, quality-led classics, including the field jacket and a variety of Japanese chambray shirts.
ASPESI’s commitment to quality extends to its meticulous textile research, ensuring that every product meets the highest standards. The brand prides itself on offering approachable price points without compromising on quality. Additionally, ASPESI’s dedication to innovation and artistry is reflected in its collaborations with visionary photographers such as Peter Lindbergh, Robert Frank, Oliviero Toscani, and Paolo Roversi, who beautifully capture and interpret the spirit of the brand.
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Art and culture are deeply embedded in ASPESI’s DNA. From photographic images to architecture, the brand embraces various art forms. Its stores are thoughtfully designed with sought-after and unique furnishings, creating a delightful shopping experience reminiscent of a “small market.” Alongside its own creations, ASPESI curates a selection of accessories and clothing from other brands, adding to the distinctive charm of its stores.
Even after decades in the industry, ASPESI remains true to its minimalist, sophisticated, and timeless approach. Its creations never go out of style, making them a perfect choice for the fashion-forward kids of today.
In 2017, ASPESI became a part of the Italian private equity group Armònia SGR, enabling further growth and expansion. With 15 directly managed stores and shop-in-shops, as well as a presence in over 600 points of sale worldwide, the brand continues to captivate fashion enthusiasts around the globe.
So, if you’re seeking to dress your little ones in high-quality, sophisticated fashion that transcends trends and stands the test of time, look no further than ASPESI. Discover the effortless elegance and Italian craftsmanship that will make your kids shine with timeless style.
For more details, visit www.aspesi.com
