When the COVID-19 pandemic hit, many brands were forced to stop production, or at least limit activities severely. Profits took a nose-dive, jobs were lost, and the whole industry seemed to be heading into decline. Of course, this was also a picture across many worldwide industries too.
However, at the same time, many brands decided to spend that downtime doing something worthwhile. Let’s check out some of the kids brands that decided to help support the research of COVID-19 and implemented methods to help all healthcare workers to go about their brave and important business.
Aletta
Aletta is based in Tuscany and they produce high end children’s clothing pieces. During the pandemic, they turned their factories into production centers for gowns to donate to medical staff in hospitals around the country. This is just one example of a high end brand choosing humanity over profits, and it should be commended!
Armani Junior
When a huge name such as Armani makes a stand and helps with the fight against COVID, others are sure to follow. Armani knew this. Not only did Armani donate 2 million Euros to COVID research, they closed all hotels, stores, and restaurants to stop the spread of the virus. Since then, all production plants in Italy have started to produce medical overalls for healthcare staff in Italy.
Monnalisa
Proving that big brands really do care, Monnalisa donated 5% of its online sales during a specific period towards building resuscitation facilities for COVID patients. They also began creating surgical masks for medical staff and police during the pandemic.
[Also Read : Brand Spotlight – Mäus]
Benetton
The senior member of the Benetton brand donated a huge 3 million Euros to four hospitals across Italy, at the point when Italy was the epicenter of the growing worldwide pandemic. They chose the hotels they donated to very carefully, including on in Milan, one in Rome, and another in Treviso, which is where the Benetton brand was born.
Baby Dior
As the pandemic started to lesson and workplaces began to open their doors once more, Baby Dior decided to do their bit. The factor in Brittany, France, began producing masks for volunteer healthcare staff. They’re also offering critical support for healthcare staff during the pandemic across France.
In a time when profits seem to be king, these brands are carving out a new route, showing us that success still means the ability to help and reach out to those in need.
