C’era una volta, an Italian label crafted with love for newborns through to ten-year-olds, stands as an embodiment of delicacy, purity, and refinement. Chief designer and founder, Emanuela Nurra, pours her heart into each piece, drawing inspiration from her profound connection as a devoted mother to her two young daughters. The brand’s essence is deeply rooted in the love she experienced from her grandmother and mother, both hailing from the charming region of Sardinia, Italy.
The name “C’era una volta” simply translates to “Once upon a time” in Italian, evoking fond memories of parents reading enchanting stories to their children. Each creation from C’era una volta is designed to be treasured as a cherished keepsake, not only for your children but also for generations to come.
Emanuela’s serendipitous meeting with Paola Talamini Minotto in their favorite Shanghai bakery in 2015 marked the beginning of a beautiful friendship and shared passions. Bound by their mutual love for travel, design, fashion, and attention to detail, the duo soon discovered a common vision for C’era una volta in 2017. Together, they set forth to bring their lifelong dream to fruition.
Emanuela Nurra, the creative soul behind C’era una volta, hails from the enchanting island of Sardinia, Italy. Immersed in the world of fabrics and yarns from a young age, she marveled at her mother and grandmother’s exquisite handcrafted embroideries and garments. Her journey took her to cosmopolitan cities, beginning with Florence, where she studied fashion design at Polimoda. She then embarked on adventures in London, Kyoto, and Paris, where she gained valuable experience in luxury retail with renowned brands like Fendi, Dior, and Givenchy. Each city left an indelible mark on her design philosophy, which ultimately culminated in the birth of C’era una volta during her time in Shanghai. Today, she resides in Seoul with her husband Benjamin and their two adoring daughters, Emilie and Giulia.
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Paola Talamini Minotto, the brilliant brand architect of C’era una volta, is a master at organization, envisioning her ideas through meticulous spreadsheets. Originally from the charming region of Treviso, Italy, she grew up surrounded by the breathtaking beauty of Veneto. Armed with an Economics degree from Venice and a passion for fashion marketing, she honed her skills in Milan and obtained an MBA in Hong Kong. Her dreams led her to the vibrant city of New York for a couple of years before embarking on a fulfilling career in the fashion industry. Throughout her professional journey, she has managed products and retail for esteemed brands like DSquared2, Benetton, Diesel, Burberry, and currently collaborates as a freelance consultant with various Chinese and Western brands. Since 2008, Paola has called Shanghai home, where she lives with her husband Edgardo and their lovely daughter Olivia.
At C’era una volta, their shared vision materializes into a timeless label that celebrates the beauty of childhood. Each design carries a whisper of affection, a nod to cherished memories, and an invitation for new ones. With Emanuela’s creative flair and Paola’s organizational prowess, C’era una volta promises an enchanting journey through the world of refined and elegant children’s fashion.
For more details, visit https://www.ceraunavoltabambini.com/
